VeladaLaCobra

VeladaLaCobra was a Twitch global emote for Argentine streamer La Cobra at La Velada del Año IV. La Cobra built his audience around football reactions and analysis and is an outspoken Lionel Messi supporter. He also had previous influencer-boxing experience before La Velada, so his appearance at Real Madrid's Santiago Bernabéu gave him an unusually perfect stage for combining those two parts of his online identity.

La Cobra defeated Guanyar by technical knockout after Guanyar suffered a shoulder injury. He then produced one of the event's most memorable celebrations: inside Real Madrid's stadium, he held up a Barcelona number 10 Messi shirt, recreating the pose Messi used after scoring a late Clásico winner at the Bernabéu in 2017. VeladaLaCobra was therefore useful for more than the fight itself. It also carried the football rivalry and Messi fandom that La Cobra had brought into the ring.

When this emote was active, viewers typed VeladaLaCobra in Twitch chat to use it. Viewers used VeladaLaCobra to support La Cobra against Guanyar, react to his victory and spam the chat during the Messi-shirt celebration that connected his boxing win back to his football-streaming identity.