TheOne

TheOne was tied to Jordan Brand's global one-on-one basketball tournament of the same name. After qualifying events in cities around the world, 20 young players travelled to District 23 in Paris, where one male and one female champion would be crowned “The One” and earn a year-long partnership with Jordan Brand.

The finals streamed live on Twitch on July 26, 2024. The emote paired Jordan's basketball identity with a raised number-one gesture, echoing both one-on-one play and the title awarded to the tournament's winners.

When this emote was active, viewers typed TheOne in Twitch chat to use it. Viewers used it during Jordan Brand's The One tournament, one-on-one basketball, winning plays, confident callouts, and moments where a player looked like the best person on the court.