KAPOW

KAPOW is a promotional Twitch global tied to Infinite Crisis, Turbine and Warner Bros.' free-to-play MOBA built around alternate versions of DC heroes and villains. The comic-book impact graphic fits a game where five-player teams of DC characters fought across destructible battlegrounds with thrown cars, falling meteors, and collapsing scenery.

`Kapow` is classic comic-book onomatopoeia for a hit, so the command works beyond the game as a written sound effect. Twitch and Infinite Crisis were closely linked during the game's competitive period, including official Twitch broadcasts and a Twitch PAX East party presented by the game.

Viewers type KAPOW in Twitch chat for comic-book punches, explosions, superhero action, Infinite Crisis or DC references, and any hard impact that deserves a written sound effect.