imGlitch

imGlitch depicts Glitch, Twitch's purple speech-bubble brand mark. During Twitch's 2019 brand refresh, the company described Glitch as its shorthand for saying "Twitch" and as a personification of the community, updating the logo while preserving the shape people already recognized.

The command reads like "I'm Glitch," turning Twitch's own brand character into a platform-self-reference. It is not a game character or streamer portrait: it is Twitch using its own visual identity as chat language.

Viewers type imGlitch in Twitch chat when Twitch itself is the subject, including platform news, site features, TwitchCon or brand references, and jokes about the service or its community.