Butterfinger

Butterfinger makes the candy bar itself the emote: yellow wrapper, blue-and-red name and the product front and center. The command has a second meaning that predates the candy. Nestlé's brand history says Curtiss Candy was promoting Butterfinger as early as 1923, while 1920s sportscasters were already using `butterfinger` for athletes who could not hold onto a baseball or football.

The brand later carried that sports-and-gaming wordplay onto Twitch. At TwitchCon San Diego 2022, Butterfinger ran an Overwatch challenge where attendees survived head-to-head rounds for rewards, and players who reached the top earned a live match against a squad of Butterfinger Twitch streamers under the `Game Better with Butterfinger` campaign.

When this emote was active, viewers typed Butterfinger in Twitch chat to use it. Viewers used it for the candy brand, snack breaks, dropped catches, fumbled items, clumsy mistakes and Butterfinger gaming promotions.