Awwdible

Awwdible was created through Audible Australia's partnership with Twitch. The emote showed a koala wearing headphones, combining an animal strongly associated with Australia with the act of listening at the center of audiobooks. Its name was a brand pun: "Aww" matched the cute reaction, while "Awwdible" sounded like Audible.

The partnership was designed to create a Twitch community around audio storytelling and Australian Audible Originals. Awwdible was made specifically for Twitch, with the headphones making the audio connection visible at emote size and the koala anchoring the campaign to Australia.

When this emote was active, viewers typed Awwdible in Twitch chat to use it. Viewers used Awwdible for cute or wholesome reactions, listening and audiobook conversations, storytelling moments and streams connected to the Audible Australia Twitch collaboration.